In the good old west - the goodies won and the baddies… died, often at the hands of ballsy upholders of goodness and virtue like John Wayne in True Grit.
Ah, if only all of life were that simple today.
Now it seems that evil is good and evil… has become good.
Even here in UK to be ‘good’ in the eyes of many teenage gang peers, means you need to have committed some degree of badness to pass into the ranks of the admired - like shooting someone (London & Manchester have become crazy lately), or at the very least stealing or attacking someone with physical violence.
Why is everything back to front? It seems everywhere we look now this is how things are…
just a little note to let you know that the audio MP3’s I promised you for Scientific Advertising are ready for you to download. You can help yourself to the first three chapters completely free or (I must be crazy doing this…) even get the entire audiobook today for 1 single penny… Read the rest of this entry »
These days it’s so refreshing to hear from someone with true honesty, integrity and transparency coming out of the often ‘murky’ waters of Internet marketing - Michel Fortin . Over the years he’s gone from strength to strength and overcome obstacles which would have crippled many. This time however he’s outdone himself with his latest writing and it won’t cost you $97.00 either…
here’s something for you to ponder. Why do two online adverts that are almost the same out-pull each other so differently? The following two adverts were put up at the same time and one has thrashed the other by nearly 300%. Certain aspects of the adverts are very easy to spot as having a bearing on results, but some things may not be so immediately perceptible…
“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) SEVEN TIMES. It changed the course of my life” - DAVID OGILVY.
If the owner of one of the most successful Advertising Agencies in modern advertising; Ogilvy and Mather says you should read Scientific Advertising by Claude Hopkins, ’nuff said. You should read it. But wait… he said read it SEVEN TIMES!
Now to be fair, we live in a time starved age so who can afford to spend so much time reading and re-reading a single book?
Nevertheless READ THE BOOK.
However for the rest of us mere mortals who can’t or won’t make the time to sit down and read - thankfully there’s now an easy way to ‘read’ the book as many times as you like without even trying….
Announcing the ‘Scientific Advertising Audio’
Think about it, starting today you could probably listen to it fourteen times within the next fortnight by simply downloading these Scientific Advertising MP3’s and listening to them on your Ipod, MP3 Player or PC. Now you can transform your downtime into a University Advertising Masterclass instead.
Here’s a sample for you to get a feel of why David Ogilvy and more recent direct marketing virtuoso’s such as Jay Abraham, Michel Fortin, Ken McCarthy etc all give such credit to Claude Hopkins and his foundational work in this book which was originally published back in 1923.
Enjoy…
Introduction snippets from Chapters 1,2,3,4,5.
If you’d like to download the first three FULL chapters (not just snippets like above) of Scientific Advertising Audio on MP3 then help yourself to my periodic newsletter ‘Dave Alston’s Newswire’ and your welcome email will instantly send you to the download page. It’s that easy.
I will also tell you how you can snag a copy of the entire book ‘Scientific Advertising’ on MP3 100% FREE when you get there.
Reserve your copy of ‘Dave Alston’s Newswire’ below…
October 2nd, 2007 by 
superlion
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