Attention - without it you are lost
Every single piece of advertising you produce must capture and hold people's attention if it is to stand any chance at all of producing a sale for you. Get attention first - then everything else will follow. The adverts and copywriting below were all designed with that in mind.
Examples of various types of (mainly) Direct Reponse Advertising are viewable in PDF format below. Simply click the links and they will begin to download - please be patient if you are on a slow connection.
In addition to the copy above I also brainstormed the design concepts and produced all the finished artwork creatives in Photoshop and Indesign. If you like what you've seen then get in touch.
I'm happy to work with you on the following projects...
1. Direct Response Salesletters and Free Reports - for either print or the web. Whether four pages or forty, whatever your copy needs to make the sale I'm ready to put into words what you wish to say with clarity and punch.
2. B2B Salesletters and articles - B2B buyers don't want to be test guinea pigs for your latest widget; they want stuff that works now, is easy to understand and won't leave them with egg on their face in front of their bosses or staff. Text should be laid out in short, easy to scan blocks allowing the reader to grasp your salient points quickly.
4. Advertisements - display space adverts and informative "advertorial" style adverts which look like editorial articles for newpapers or magazines.
5. Websites - whether it's a one page sales letter style site, lead generation pages or multi-page site I can write effective copy to get visitors to take your most desired action. This could be opting in for your newsletter, trial offer or purchasing your product, service or subscription.
Why not get in touch today - I'd love to work some advertising magic for you.
"Hi, I'm Dr. Jones, Dr. Moore's partner. Great report. I like it. The only thing that needs to be in there relates to one of the pages stating that hcg is approved by the FDA. Good job otherwise!" - Robert B. Jones D.C.Center for Hormone Therapy www.healinghormones.com
"Dave, sorry for the delay. I have been away yesterday and just arrived. You have done a marvellous job. I like the write up, I like the picture, I like everything, I don't know which one to choose...Let me have couple of days to mull over it and I will come back to you.I am pretty excited by your work.
Thanks"
Harry.
The last client above sent a postcard mailing to 1200 Salon Owners and sold... 3 IPL machines from the postcard campaign alone - (no direct mail letter to follow up). The average machine costs $20,000. All from a tiny postcard.
Here's the link to the postcard that was mailed (Client chose "Win, Win" version. I think they'd have done even better with the '$5000 Partnership Proposal' version but they are happy.)
Give me a call if you'd like similar results.
Dave Alston
Tel: 44 (0)161 408 3206
